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Tracy Merritt, President

Tracy Merritt is a recognized Certificate of Need expert in health care planning and regulation with over 30 years of experience across both government and private sectors. Her career began with a decade of public service at the Florida Department of Financial Services and the Agency for Health Care Administration, followed by a successful tenure at the Girvin Group, a leading consulting firm specializing in Florida Certificate of Need (CON) applications.

Through Merritt Health Care Consulting, Ms. Merritt continues to provide strategic guidance and regulatory support to a wide range of health care providers — including nursing homes, hospices, hospitals, assisted living facilities, and home health agencies. Her in-depth knowledge of licensing and CON procedures, combined with a detail-oriented and client-focused approach, ensures projects stay on schedule and aligned with organizational goals.

Serving clients across Florida and the U.S., Merritt Health Care Consulting offers expert planning, CON application support, licensing assistance, and market guidance. The firm also provides expert witness testimony in contested CON cases, helping clients navigate administrative hearings and regulatory challenges with confidence.

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Why Work with Us

At Merritt Health Care Consulting, we understand that navigating health care regulations can be complex and overwhelming, but you don’t have to do it alone.

With over 30 years of hands-on experience in health care planning, licensing, and Certificate of Need (CON) consulting, we help providers move from uncertainty to clarity with confidence and precision.

Whether you’re developing a new facility, expanding services, or acquiring an existing one, our team brings deep regulatory knowledge, strategic insight, and personalized support to every project — helping clients across Florida and throughout the U.S. stay on schedule and achieve their goals.


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Proven Track Record

Over 30 years of success in helping health care facilities open, expand, and thrive.

Professional Advocacy

We represent your interests before boards and in hearings with professionalism and credibility.

Regulatory Knowledge

We know what regulators look for and how to get approvals faster.

Responsive, Personalized Service

You’ll always know where your project stands and what comes next.

Recognized and Respected

Our long-standing connections with state agencies, industry stakeholders, and governing boards help ensure a smoother path to approval.

Client Testimonials

Have More Questions?

We’re here to help. Visit the links below for clear answers and expert advice from our team.

Explore our FAQ

Get answers to common questions about CON, licensing, and market studies.Get the Answers »

Send Us a Message

Let’s talk about your project and how we can help.Contact Us »

See Our Services

Discover everything we offer to support your facility’s growth.View Services List »

Expert Guidance with

Real Results